Following the announcement that Chase Carey has taken the position of Formula One CEO, two further announcements have effectively split the running of the sport, commercial and sporting.
Sean Bratches has been appointed as Managing Director Commercial Operations, while former Mercedes boss Ross Brawn has the role of Managing Director Motor Sports.
Bratches, a former ESPN executive, although unknown to the Formula One world has been instrumental in developing new platforms for the networking, including pay-per-view and video on demand.
Carey said: “I am thrilled Sean is joining Formula 1. Sean was a driving force in building ESPN into one of the world’s leading sports franchises. His expertise and experience in sales, marketing, digital media, and distribution will be invaluable as we grow Formula 1.”
Bratches added: “I’m very excited to be joining Formula 1 and contribute to the continued growth of this extraordinary global brand and sport. Formula 1 is one of few truly global tier one sports, and I am encouraged by the manifold opportunities to materially grow the business, work closely with current and future sponsors, race circuits, television rights holders as well as create next generation digital and on-site race experiences to best serve the Formula 1 fans.”