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Red Bull unveil 2016 livery and clothing range

Red Bull unveiled their new livery in London this afternoon in partnership with clothing supplier Puma.

The latest scheme is the first in the post – Renault era for Red Bull, devoid of the purple from former title sponsor Infiniti and an increased presence for their own brand and watch manufacturer TAG Heuer. The new RB12, which will be launched in Barcelona on Monday will also be rebranded, with the official name of the engine changed to ‘TAG Heuer’, therefore becoming the Red Bull – Tag Heuer despite it still being a Renault engine.

A new matt finish with a darker blue was explained by Christian Horner, “We decided to go for something a bit more innovative and an aggressive feel.”

It was also a chance for other brands including long term partner Total and American telecoms giant AT&T to have some visibility ahead of the forthcoming season.

Daniel Ricciardo will once again be joined by Russian Daniil Kvyat in the driving seat, with Christian Horner leading the former Championship winning team.

Worth remembering though that Renault is still the engine manufacturer, and considering the poor upgrade they gave last season you have to be realistic that they will be behind again for a third consecutive season.

Image via Red Bull Racing / Sky Sports

About the author

Ashley Quint

Ashley founded the Purple Sector website back in 2012, later renamed to SpeedMajor which now covers both Formula 1 and Formula E. As well as writing on Formula 1, Ashley also works within the world of luxury travel and was a finalist in the Aspire Travel Trade Writer of the Year competition in 2013.

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