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Red Bull renew TAG Heuer engine branding contract to 2018

Red Bull have confirmed that their Renault engine package will continue to be branded as TAG Heuer for another two seasons, following their successful first season together.

A late deal to continue with Renault engines last season, after 18 months of discontent with the underpowered engine package, Red Bull did a deal with TAG Heuer to rebrand it for the 2016 season to distance itself from the French manufacturer. It has been a much more successful season though for Red Bull, Max Verstappen winning in Barcelona and several other races in which they have been very competitive.

Commenting on the continuation of the partnership, Christian Horner said: “I am very pleased to be extending our engine partnership with TAG Heuer today. TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”

About the author

Ashley Quint

Ashley founded the Purple Sector website back in 2012, later renamed to SpeedMajor which now covers both Formula 1 and Formula E. As well as writing on Formula 1, Ashley also works within the world of luxury travel and was a finalist in the Aspire Travel Trade Writer of the Year competition in 2013.

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