Liberty chief cold on Azerbaijan as ‘historic’ races are promoted

The future vision of which destinations Formula One will be heading to over the next few years under the directorship of Liberty Media, with the company’s chief executive questioning the importance of a race in Azerbaijan.

With reassurances already on the table that Formula One’s new owners are looking to preserve races in the heartland of Formula One – namely in Europe and races like the British, Italian and French Grand Prix. All have either come under threat or disappeared from the calendar over the last few years, under pressure from big money additions like Abu Dhabi, Bahrain or Russia.

The talk of a second race in America has also been doing the rounds for the last couple of years, although there are no fixed plans to do so at the moment with Las Vegas, Los Angeles and New York favoured locations.

Big money additions like Azerbaijan have also come under fire from Greg Maggei, chief executive of Liberty Media and critising the model executed by former Formula One CEO Bernie Ecclestone. As demonstrated around the world, “So we end up with races in places like Azerbaijan where they paid us a big race fee but it does nothing to build the long-term brand and health of the business” he was quoted by F1 business journalist Christian Sylt in a recent conference call.

About the author

Ashley Quint

Ashley founded the Purple Sector website back in 2012, later renamed to SpeedMajor which now covers both Formula 1 and Formula E. As well as writing on Formula 1, Ashley also works within the world of luxury travel and was a finalist in the Aspire Travel Trade Writer of the Year competition in 2013.

Add Comment

Click here to post a comment