Future plans become clearer following Liberty takeover

The future of Formula One is starting to become clearer after the approval of both the Liberty Media shareholders and a reluctant FIA this week, which will see the American company take control of the sport.

With 100% control of Formula One, as soon as the end of January, rumours have circulated both around the structure of the company, and that of the very nature of the sport.

At the top, the position of Bernie Ecclestone looks uncertain, with suggestions that he could be replaced as soon as the end of the month – firstly on the marketing and advertising side. That could be taken by an ex-ESPN chief to oversee a step change in the way the sport is promoted, including that of the improvement of the digital offering. It is also heavily reported that Ross Brawn could also take a role in shaping the sporting side.

Along with the sale of the sport from CVC to Liberty, the teams were offered their own stake, something in which they politely declined, but it doesn’t mean that the teams are safe from restructuring though. Liberty Media are keen to change the current system of how the money to the teams is divided, which would see Ferrari loose their historic bonus. A budget cap has also been touted as a possible way for them to reduce costs in the process.

About the author

Ashley Quint

Ashley founded the Purple Sector website back in 2012, later renamed to SpeedMajor which now covers both Formula 1 and Formula E. As well as writing on Formula 1, Ashley also works within the world of luxury travel and was a finalist in the Aspire Travel Trade Writer of the Year competition in 2013.

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