Auto Bild has reported that Sergio Marchionne, the head of the Fiat Chrysler group was looking to rebrand the Ferrari engine deal to Toro Rosso as Alfa Romeo.
In the midst of the Red Bull engine struggle last year, one of the options on the table was for them to have Alfa Romeo branded engines, which was declined due to the high cost, reported to be around €30m. Ferrari were looking for Red Bull to contribute towards the development cost of the engine, which they ultimately declined.
The team will still have year-old Ferrari engines, despite rumours suggesting these could have been upgraded to the 2016 spec. With Toro Rosso the only team on the grid running year old engines some have seen that as a negative, although both drivers believe they could see performance improved by up to a second.
For 2017, negotiations are underway to cap engine costs to around €12, although the final details of that arrangement have yet to have been agreed. If, as expected to go ahead expect more cross-promotion of brands for either teams or manufacturers as they try and increase their advertising footprint.